Defined a motion language for Fiskars, extending its product-driven philosophy into a cohesive visual system.

Inspired by the brand’s principles of simplicity, ergonomics and durability, motion was approached with precision and intent, favouring clarity, efficiency and restraint.

The result was a scalable system that translated functional design into behaviour, ensuring consistency across applications while maintaining a strong and recognisable identity.

Client: Fiskars Group     Studio: DesignStudio     Role: Motion Designer/Animator