World Athletics
Rebrand

Developed a motion system for World Athletics, translating the brand into a series of dynamic, sport-specific animations.

Built around a clean geometric language, the work captures speed, power and precision while remaining consistent across disciplines.

Client: IAAF World Athletics     Studio: DesignStudio     Role: Motion Designer/Animator

The identity is built around a set of symbolic elements that express both performance and unity. The ‘W’ forms a gesture of victory, while the ‘A’ reflects focus and forward intent, together framed by an arc representing the global athletics community. A rising track line introduces a sense of progression and ambition, while supporting patterns capture the energy across all disciplines — running, jumping, throwing and walking — creating a system that feels both dynamic and cohesive.

Some of the Brand touchpoints

Broadcasting stills

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